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Positive Impact Philanthropy Podcast

May 5, 2021

Join Lori and her guest, Lorraine Schuchart, as they talk about branding, purpose, and values. Lorraine is the founder and CEO of Prosper for Purpose, a brand strategy and storytelling agency that helps people and organizations build brands of impact. How can you connect your values to your philanthropic journey? Stay tuned!


Here are the things to expect in the episode:

  • The various nodes in Lorraine’s career that led to her personal involvement in philanthropy. 
  • Working with an organization to fine-tune their philanthropic footprint.
  • The value of incorporating your values into the hiring and onboarding practices.
  • Is promoting really a sign of showing ulterior motives, even for philanthropic purposes?
  • How “purpose” and “values” have now become priorities for organizations.
  • And much more!


About Lorraine Schuchart:

Lorraine started her career as the director of public information and special events for the American Cancer Society, where she managed media relations, held press conferences and raised significant funding for research and education.

In the following years, she worked in advertising and public relations, writing for brands including Jeep, Nabisco, Owens Corning, Owens Illinois, Libbey Inc, the Dana Corporation, La-Z-Boy, Medical Mutual and the Medical College of Ohio. She earned nine Addy Awards.

Lorraine moved back to the nonprofit sector, working to raise support and funding for programs that served with people with disabilities, teens, and formerly incarcerated adults re-entering society.

She led PR for Jo-Ann Stores, working with national media from the Today Show to national and local news across the country. Her team broke every media record and contributed to the company’s success during the 2008 recession. Lorraine brought social media back in house, setting new standards for engagement and customer satisfaction. She launched the Teacher Rewards Program, along with local impact programs, expanding the company’s philanthropic footprint. She requested and was given management of the employee engagement program, which continues today.

After years of leading relationship management efforts for other organizations, Lorraine had a vision for a company that could do well by doing good. She created Prosper for Purpose at her kitchen table in late 2012 and began working with clients a month later. In January 2016, Lorraine earned the company the prestigious B Corp Certification. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.

Lorraine is married to acclaimed artist Robert Hartshorn. Their home includes a pack of rescue cats and dogs, proof of her failed ability to foster. Lorraine occasionally shares personal experiences and insights on her blog at She runs on solar power and caffeine.


Connect with Lorraine Schuchart:




Peerless Brands:


Organizations Mentioned:

American Cancer Society:


Connect with Lori Kranczer!