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Positive Impact Philanthropy Podcast

Aug 18, 2021

Join Lori and Christie Lawler on this episode of Positive Impact Philanthropy! Christie is the founder of CJL Consulting, a beverage marketing agency. As a woman who also came from the hospitality industry, find out how she gives back and makes a difference to the community. What’s the story behind her philanthropic journey? Stay tuned!


Here’s what to expect in this episode:

  • What inspired Christie to start her own foundations to support the hospitality industry?
  • It takes just one voice for people to start talking about social issues that need to be addressed.
  • The value of building professional relationships by developing personal ones first.
  • The impact of turning your own experiences into an opportunity to make a difference in other peoples’ lives
  • And more!


About Christie Lawler:


Christie founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf, Drive Shack and Flagship Restaurant Group. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.


Prior to the re-brand of CJL CONSULTiNG in 2017, Christie was consulting with AREAS, Smokey Bones and Shula’s after spending seven years serving as the National Accounts Manager for both Sidney Frank Importing Company and Lavazza. After managing more than 200 accounts across the U.S., she was excited to bring her knowledge of the sales side full circle to help her company’s clients drive their beverage strategy forward.


Before entering the world of sales, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband. Upon moving back to the U.S. in 2004, Christie got her first taste of national accounts beverage marketing while creating training and beverage programs for HMSHost, Consolidated Restaurant Operations, Outback Steakhouse and House of Blues.


In 2018, Christie discovered her deepest purpose so far as she developed the charitable side of her company founding The WITI Group, a 501(c)(3) foundation focused on supporting and helping the women of the hospitality industry. She is also proud to serve as a CORE Ambassador.


Connect with Christie!



Organizations mentioned:


The WITI Group:

Women of the Vine & Spirits:

Food & Wine Classic:


Connect with Lori Kranczer!