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Positive Impact Philanthropy Podcast

Sep 22, 2021

Join Lori and Veronica LaFemina on this episode of Positive Impact Philanthropy! Veronica has been in the consulting and nonprofit world for almost two decades. Her consulting business is committed to helping nonprofit organizations, associations, and social good businesses do good better. What does it mean by “doing good better”? Stay tuned!


Here are the things to expect in this episode:

  • Taking action on your plans doesn’t need to be complicated. Just focus on what you think is best for your organization!
  • There are many ways to give back, no matter what your financial situation may be.
  • How do you spend your money, time, and energy when you want to give back?
  • Building connections and its impact on contributing to a cause.
  • And more!


About Veronica LaFemina:

Veronica LaFemina is the Founder and CEO of LaFemina & Co., a woman-owned consulting collective dedicated to helping nonprofit organizations, associations, and social good companies do good better.  With nearly two decades of experience as a nonprofit executive and high-impact consultant for clients in a variety of industries, she is a leader, facilitator, and trusted advisor known for empowering cross-functional collaboration and positioning organizations, people, and programs for maximum success.


From launching national initiatives to structuring new business units, spearheading culture transformations to creating elegant and accessible strategic frameworks and reporting processes, Veronica’s unique combination of expertise in strategy, leadership, communications, and operational alignment provides her clients with the clarity and thought partnership needed to drive results. 


Among her favorite career highlights was leading the development and launch of the Teal Pumpkin Project™ while serving as an executive at Food Allergy Research & Education (FARE). This community-inspired campaign became a breakthrough international awareness-to-action initiative that changed Halloween for good for children with food allergies. Engaging millions of people worldwide and earning praise from Inc. Magazine that "FARE has displayed a marketing savvy you might expect from a brand like Coca-Cola,” the Teal Pumpkin Project™ has continued to grow through strategic partnerships and licensing agreements that help spread the word and provide financial support for the cause.


Veronica graduated with honors from the University of California, Los Angeles, where she received her degree in American literature & culture and public policy. She is a Prosci-certified Change Practitioner, a speaker on various ways to “do good better,” and a lifelong learner. When not at work, she can be found exploring the lakes and trails of North Carolina with her husband, two children, and rescue pup.


Connect with Veronica!



Organizations mentioned:

Diaper Bank of North Carolina:


Connect with Lori Kranczer!